Launched today (June 17), Classic Trade has been devised by Robert Wittridge and hopes to bring together the best UK dealers under one virtual roof as an alternative to selling unsold cars for auction. Currently, if a dealer wants to make room in their showroom, they will often resort to consignment, which can be costly and risk not selling.
When listing on Classic Trade, dealers across the country will make their cars available to other dealers to supply them to their customers, giving buyers the opportunity to shop anywhere, but through their regular dealership. .
“We are not in the business of selling cars and we never will be,” says Wittridge. “We are a commercial portal. The dealer can double-list the vehicle because it will be on our platform, using the existing images and text on their website if desired, while retaining it in their showroom.
“There is no risk, there is no cost. You will never miss a retail sale. You could have the perfect car, with everything you need, the right color, but for whatever reason you are not interested. It may be more suitable elsewhere. They will take it out of the sale and they will include it in an auction, and there is a little interest here. That is what usually happens. That problem is solved and it gives distributors more control of their stock. ”
Shoppers, while not allowed on the mobile and PC platform in general, will be able to access the hundreds of cars listed on the platform while in their regular dealer showroom using the ‘Showroom Mode’ of Classic Trade. “A consumer can go to his trusted dealer and instead of having 10 to 15 cars available, he has access to hundreds across the UK that the dealer can get,” he says.
“Dealers can search the platform with the customer by comparing vehicles with confidential information that the dealer does not want the customer to see hidden. They can discuss the price, saying it will be in the region of this, and give them more information.”
Not all distributors will be invited to join the portal, which Wittridge believes has the lowest fee structure, and Wittridge and his team have already rejected some stakeholders. Certain criteria must be met, and there must be sufficient trust in the dealer. A rating system will keep tabs together with account managers as well.
“We want to make sure that dealerships have the best experience possible, knowing that dealerships will be tested and they will also sell their own cars and learn about the process,” explains Wittridge. “They will not come to negotiate the price.
“Likewise, we want our network to know that they can make a decision based on a professional and honest review of the retail vehicle. That is what they do, to better support their retail process and their customers.”